About Us
Brand Story
Mauve – A Legacy Woven in Threads of Time
Our journey began on the sacred ghats of Banaras, where our founders, Smita Kabra & Neetu Singhal, embarked on a pilgrimage to Kashi Vishwanath Temple, seeking blessings. But as destiny would have it, they stumbled upon something far greater—their true calling.
Wandering through the bustling lanes, they were captivated by the timeless artistry of Banarasi sarees, each one a masterpiece crafted by skilled karigars. That moment of nostalgia ignited a passion—a desire to revive and celebrate this age-old sanskriti with pride.
Sitting by the Ganga, watching its endless flow, an unexplainable sukoon was felt, as if the city itself was whispering its secrets. A visit to the weavers of Kashi revealed more than fabric—it was art, heritage, and devotion, woven with patience and love. That moment changed everything.
Mauve was born not just as a saree brand, but as a tribute—to the generations of karigars, to the legacy of Indian textiles, and to the modern woman who carries this heritage forward. Every drape is a celebration, an ode to the past, woven for the present.
ABOUT THE FOUNDERS:
Smita Kabra – A Journey Woven in Threads of Destiny
As a little girl, Smita Kabra would watch in awe as her mother draped a saree—each fold, each pleat, a quiet rhythm of tradition and grace. She would wrap herself in those heirloom drapes, twirling before the mirror, feeling the silent stories woven into every thread. Back then, she didn't know that sarees would one day become her destiny.
A NIFT alumna with a passion for design, dance, and art, Smita always sought to create something of her own. From running a gifting and events business to traveling across India, she found herself drawn to the country’s rich tapestry of culture and craftsmanship. But it was in Banaras that her journey took an unexpected turn.
Amidst the ghats of Banaras and the serenity of the Ganga, Smita felt an unexplainable sukoon, as if the city itself whispered its secrets. A visit to the local weavers revealed more than fabric—it was art, heritage, and devotion woven into every thread.
Through every step of her journey, her father and, later, her husband stood as her pillars of strength. Their unwavering belief in her dreams fueled her confidence, reminding her that she could carve her own path. With their constant support, she pursued her vision fearlessly, knowing she always had them by her side, leading to the birth of Mauve.
ABOUT THE FOUNDERS:
Neetu Singhal
A true artist at heart, Neetu Singhal has always lived in a world of creativity—where colors tell stories, textures whisper elegance, and craftsmanship holds the power to transform. With a background spanning artistry, fashion, interior design, and the salon industry, she possesses a keen eye for aesthetics that transcends trends and embraces timeless beauty.
Crowned Mrs. India – Pride of Nation, Neetu embodies the essence of grace and self-expression—values deeply woven into every Mauve saree. Her journey, enriched by painting and design, has been a lifelong pursuit of artistry, culminating in the creation of Mauve. For her, every saree is not just fabric but a reflection of artistry and tradition, crafted for women who wear them with confidence and pride.
A Promise of Luxury
Choosing a mauve product is more than just a purchase—it's an invitation to a richer experience. Step into the world of timeless Indian wear that bridges the past with the present, allowing you to showcase your heritage with unmatched elegance. By supporting our artisans, you’re not just wearing a piece of culture, you're preserving it.
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